Marketing and Sales
Everything about marketing and sales for your small business. Profit making resources covering advertising, competitive intelligence, best practices, public relations, pricing, and market research for small business.
Mastering the Art of the Five Minute Presentation
The five minute presentation is the most challenging of all presentations to create and deliver. The five minute presentation from an audience perspective is more engaging and less boring than a 30 or 60 minute talk.
The five minute presentation is the most challenging of all presentations to create and deliver. The five minute presentation from an audience perspective is more engaging and less boring than a 30 or 60 minute talk.
Jump Start Your Small Business Marketing
Some soar. Some crash. Others survive. The competitive business environment has been challenging for many companies. What factors contribute to the success of a survivor? The answer is small business marketing.
Some soar. Some crash. Others survive. The competitive business environment has been challenging for many companies. What factors contribute to the success of a survivor? The answer is small business marketing.
What is Business Intelligence?
A common question in the business community is "What is business intelligence?" It's not the smarts or I.Q. of business person but the entire process of...
A common question in the business community is "What is business intelligence?" It's not the smarts or I.Q. of business person but the entire process of...
The 5 Cardinal Rules of Terrific PowerPoint Presentations
You can create and deliver a powerful PowerPoint presentation if you understand the five cardinal rules of terrific PowerPoint presentations.
You can create and deliver a powerful PowerPoint presentation if you understand the five cardinal rules of terrific PowerPoint presentations.
10 Best Practices of Business Networking
Business networking is the process of meeting other people and exchanging resources for mutual gain. Business networking forms the basis of business relationships. Small businesses rely heavily upon effective networking practices to win important investors, customers and partners.
Business networking is the process of meeting other people and exchanging resources for mutual gain. Business networking forms the basis of business relationships. Small businesses rely heavily upon effective networking practices to win important investors, customers and partners.
YouTube Your Business With Online Video Ads
Online video advertising and marketing is experiencing rapid growth with the popularity of YouTube. Take your small business marketing to the next level with online video ads.
Online video advertising and marketing is experiencing rapid growth with the popularity of YouTube. Take your small business marketing to the next level with online video ads.
Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
What the small business world doesn't need is another marketing book but what is needed is a simple, hands-on guide to marketing. John Jantsch's Duct Tape Marketing delivers just what the small business crowd needs.
What the small business world doesn't need is another marketing book but what is needed is a simple, hands-on guide to marketing. John Jantsch's Duct Tape Marketing delivers just what the small business crowd needs.
7 Tips to Speak With Ease
Overcome your fears of public speaking and boost your business with these 7 speak with ease tips.
Overcome your fears of public speaking and boost your business with these 7 speak with ease tips.
Can Customer Loyalty be Bought?
Loyalty cards and programs have their rewards and pitfalls. With customer loyalty cards and programs reaching a saturation point, how can a small business stand out?
Loyalty cards and programs have their rewards and pitfalls. With customer loyalty cards and programs reaching a saturation point, how can a small business stand out?
6 Laws of Advertising Success
Small business owners can reap huge rewards by understanding the basic fundamentals of advertising. Gain confidence and better ad results by learning the 6 laws of small business advertising success.
Small business owners can reap huge rewards by understanding the basic fundamentals of advertising. Gain confidence and better ad results by learning the 6 laws of small business advertising success.
Forgotten Marketing Lesson
How does your business stand out in an over-communicated society with over 30,000 new products introduced a year. Learn the valuable lesson from Sesame Street that will make your company stand above the crowd.
How does your business stand out in an over-communicated society with over 30,000 new products introduced a year. Learn the valuable lesson from Sesame Street that will make your company stand above the crowd.
What Color is Your Business?
As a small business owner, you may have a meaningful understanding of the color of money but how about the color of your business? Learn whether the colors of your business put your customers in a buying mood and support a positive image, or create the wrong perception of your company.
As a small business owner, you may have a meaningful understanding of the color of money but how about the color of your business? Learn whether the colors of your business put your customers in a buying mood and support a positive image, or create the wrong perception of your company.
Coupons, Contests & Samples Drive Sales for Business
The continued spending by small and large companies on promotional marketing is a clear indication that promos work. Apply promotional marketing to your small business and experience a sales boost.
The continued spending by small and large companies on promotional marketing is a clear indication that promos work. Apply promotional marketing to your small business and experience a sales boost.
Break the Resistance of Consumer Buying Behavior
Tackling the buying resistance problem begins with understanding how consumers or companies make buying decisions. The following indicates the buying stages and some marketing and sales methods to break the resistance.
Tackling the buying resistance problem begins with understanding how consumers or companies make buying decisions. The following indicates the buying stages and some marketing and sales methods to break the resistance.
The Power of Corporate Awards Marketing
An overlooked tool in your marketing toolbox is corporate awards or business awards marketing. Marketing consists of many techniques and channels from advertising and direct response to radio and trade shows. Take your small business to new levels by entering corporate awards.
An overlooked tool in your marketing toolbox is corporate awards or business awards marketing. Marketing consists of many techniques and channels from advertising and direct response to radio and trade shows. Take your small business to new levels by entering corporate awards.
The 10 Commandments of a Great Business Name
Dirty Ernies Paragon Hotel and Fireball Oven Co are actual business names. These companies broke the naming commandment of "avoiding word play dangers." Discover if your business name meets "The 10 Commandments of a Great Business Name."
Dirty Ernies Paragon Hotel and Fireball Oven Co are actual business names. These companies broke the naming commandment of "avoiding word play dangers." Discover if your business name meets "The 10 Commandments of a Great Business Name."
Science Reveals Customer Service Secrets
Five principles of customer service from the field of behavioral science. New insights into customer service for small business.
Five principles of customer service from the field of behavioral science. New insights into customer service for small business.
Take the 5 Minute Brochure Design Trash Test?
You only get one chance to make a favorable impression with your brochure design. Improve your marketing response rates by taking the 5 minute brochure design trash test.
You only get one chance to make a favorable impression with your brochure design. Improve your marketing response rates by taking the 5 minute brochure design trash test.
Show Your Business Heart With Cause-Related Marketing
Altruism. Corporate responsibility. Philanthropy. These are often used to describe cause-related marketing, an activity in which businesses join with charities or causes to market an image, product, or service for mutual benefit.
Altruism. Corporate responsibility. Philanthropy. These are often used to describe cause-related marketing, an activity in which businesses join with charities or causes to market an image, product, or service for mutual benefit.
6 Steps To Get "Slightly" Famous
Steven Van Yoder is author of Get Slightly Famous: Become an Celebrity in Your Field and Attract More Business with Less Effort. Learn the 6 key steps to profitable fame.
Steven Van Yoder is author of Get Slightly Famous: Become an Celebrity in Your Field and Attract More Business with Less Effort. Learn the 6 key steps to profitable fame.
Become a Recognized Expert
There are millions of small businesses vying for our attention. Yet, because the marketplace is more discriminating and skeptical, it's hard to get noticed. To enjoy the greatest return on your marketing efforts, you need to rise above the crowd. You need an edge over the competition.
There are millions of small businesses vying for our attention. Yet, because the marketplace is more discriminating and skeptical, it's hard to get noticed. To enjoy the greatest return on your marketing efforts, you need to rise above the crowd. You need an edge over the competition.
Marketing From About.com
About.com popular marketing site will provide your business with a full market resource. It's all here from branding, advertising to direct mail and promotions.
About.com popular marketing site will provide your business with a full market resource. It's all here from branding, advertising to direct mail and promotions.
Top 10 Most Popular Articles
Top 10 Most Popular Small Business Articles
Top 10 Most Popular Small Business Articles
Media Directory
If your buying media lists to promote your business, then Gebbie Press offers affordable pricing for small companies. Gebbie's all-in-one media directory covers all radio and TV stations, all daily and weekly newspapers as well as trade and consumer magazines.
If your buying media lists to promote your business, then Gebbie Press offers affordable pricing for small companies. Gebbie's all-in-one media directory covers all radio and TV stations, all daily and weekly newspapers as well as trade and consumer magazines.
Low Cost Direct Mail Campaigns
Small business often has limited resources and money so learn these low cost tactics to drive your small business sales. "DirectMail For Cheapskates" by Linda Formichelli will teach you the tactics. Does a 2,400 % return on investment sound enticing?
Small business often has limited resources and money so learn these low cost tactics to drive your small business sales. "DirectMail For Cheapskates" by Linda Formichelli will teach you the tactics. Does a 2,400 % return on investment sound enticing?
Marketing Profs
This site stands above all for marketing resources for business. Billed as marketing know how from professors and professionals. Includes tutorials, FAQ's and riveting articles. Don't be surprised if the hours fly by here and you can't wait to execute these ideas in your company. Free registration required.
This site stands above all for marketing resources for business. Billed as marketing know how from professors and professionals. Includes tutorials, FAQ's and riveting articles. Don't be surprised if the hours fly by here and you can't wait to execute these ideas in your company. Free registration required.
Publicity FAQ
Marcia Yudkin, President of Creative Ways has an excellent FAQ for getting media attention for your small business. Includes 12 critical questions to getting media publicity.
Marcia Yudkin, President of Creative Ways has an excellent FAQ for getting media attention for your small business. Includes 12 critical questions to getting media publicity.
Direct Marketing Resources
Colinear Systems Direct Marketing Resources site provides links to DM magazines, online centers, associations, software and books.
Colinear Systems Direct Marketing Resources site provides links to DM magazines, online centers, associations, software and books.
Free Giveaways For Promotion
David Frey of Marketing Best Practices writes for Frugalfun.com providing an insightful article on "How Free Giveaways Can Boost Your Small Business Revenues". Excellent case studies showing the huge potential return for small business.
David Frey of Marketing Best Practices writes for Frugalfun.com providing an insightful article on "How Free Giveaways Can Boost Your Small Business Revenues". Excellent case studies showing the huge potential return for small business.